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BNP Paribas/BNL
AXA/ Monte dei Paschi di Siena
Crédit Agricole's activities in Italy
Strategic case study
Retail bank
BNP Paribas in Italy
Brands and activities
French presence in Italy
Comparison of the two systems
Activities and Brands
French banking system
Italian banking system
Determinants for internationalization
European
Brands and activities
Picture of BNP Paribas' brands and activies in Italy
